A lot has been said about the relationship between what we eat and our health. Recently emphasis has been placed on where and how far our food travels before it reaches our mouths. From the 100 Mile Diet to 50 Mile Diet people are increasingly trying to put this thinking to the test.
With plenty of amazing farm land in Ontario is crazy to see mega grocery stores still buying produce and fruit from the USA and Mexico when local produce is available. Shopping today at my local independent I came across Local Food Plus. Local Food Plus is a non-profit organization matching environmentally and socially responsible farmed goods to consumers. Local Food Plus have goods inspected by third parties and then label and certify goods. These goods arrive at your grocery store and can carry the LFP logo.
So far it seems that food price inflation has been lessened by Canadian grocery stores keeping prices down to fend off the likes of WalMart. Canadian stores may have some short term advantages especially when dealing with their neighbours (local farmers). Loblaws advertising campaign regarding Canadian produce appears to voice that. The Loblaws ads have the potential to pay off, if only in transport and fuel prices. In the end if local farmers benefit and so do the people that eat fresher locally grown food. After all farmers feed this city.